How to Experience a Hologram
To launch a hologram experience, simply follow the instructions listed for that hologram. This typically involves visiting a specific location and then tapping the image for that hologram.
Outdoor holograms are generally best viewed when the ambient lighting is less intense - e.g. morning, late afternoon, overcast days, etc. Strong midday light can make it more difficult to see your mobile device's screen, resulting in a suboptimal experience.